Partnership with Loop Industries will Provide a Free Mail-back Program for Cocktail, Cider and Beer Enthusiasts Seeking to Ensure Drinkworks Products are Upcycled
BEDFORD, Mass. and MONTREAL, Feb. 14, 2019 (GLOBE NEWSWIRE) — Today, beverage innovation company, Drinkworks and leading sustainable plastics technology innovator, Loop Industries, Inc. (Nasdaq: LOOP), announced a partnership to allow the users of the Drinkworks Home Bar by Keurig® to return used cocktail, brew and cider pods to be recycled and upcycled by Loop.
This announcement comes on the heels of Drinkworks launching the Drinkworks Home Bar by Keurig in November 2018, through an early access pilot program in St. Louis, Missouri. The Drinkworks Home Bar by Keurig uses proprietary pods made from 100% recyclable materials, and precision on-board chilling and carbonation systems to prepare quality cocktails, brews, ciders and more at the touch of a button.
The mail-back process is simple: consumers can fill pre-paid, recyclable Loop and Drinkworks co-branded pouches with empty pods, seal them up, and drop the materials in the mail. A complimentary mail-back pouch is included in the Home Bar packaging, and more pouches are currently available for free when requested from 1-855-DRINKWORKS. Pouches will be available online and in retail locations as Drinkworks expands later this year.
“We’re thrilled to work with the sustainability experts at Loop Industries to provide our loyal customers with the means to recycle and drive forward a circular economy,” shared Nathaniel Davis, CEO of Drinkworks. “Following our successful launch last November, we’re excited to continue gathering feedback on this partnership to help shape our future advancements.”
“Drinkworks has developed a fun and innovative way to help consumers enjoy the full cocktail experience from their own home – and they have harnessed their innovative spirit to ensure their pods are fully recyclable, too,” added Nelson Switzer, Chief Growth Officer, Loop Industries, Inc. “Providing consumers access to a free program to recycle and upcycle the PET content in their pods increases the sustainability of their pods and system, especially as the Loop logo will appear on Drinkworks pods and packaging reminding consumers to upcycle.”
To learn more about Drinkworks and to place orders, please visit drinkworks.com. To learn more about Loop Industries, visit loopindustries.com.
Drinkworks™ is a design-driven, user-centric beverage innovation company defining new ways to make it remarkably simple to enjoy a variety of bar quality drinks at home with convenience. The drinkmaker is a first-of-its-kind appliance designed to use Drinkworks Pods to prepare cocktails, brews, ciders and more at the touch of a button. A joint venture between Keurig Dr Pepper (Keurig) and Anheuser-Busch, Drinkworks is committed to making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation. The company is headquartered in Bedford, MA with facilities in Williston, VT. For more information and to purchase the Drinkworks Home Bar, visit drinkworks.com.
About Loop Industries, Inc.
Loop Industries, Inc. is a technology and licensing company whose mission is to accelerate the world’s shift toward sustainable plastic and away from our dependence on fossil fuels. Loop owns patented and proprietary technology that depolymerizes no and low value waste PET plastic and polyester fiber, including plastic bottles and packaging, carpet and polyester textile of any colour, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to its base building blocks (monomers). The monomers are filtered, purified and repolymerized to create virgin-quality Loop™ branded PET plastic resin and polyester fiber suitable for use in food-grade packaging to be sold to consumer goods companies to help them meet their sustainability objectives. Through our customers and production partners, Loop is leading a global movement toward a circular economy by raising awareness of the importance of preventing and recovering waste plastic from the environment to ensure plastic stays in the economy for a more sustainable future for all.
Common shares of the Company are listed on the Nasdaq Global Market under the symbol “LOOP.”
For more information, please visit www.loopindustries.com. Follow us on Twitter: @loopindustries, Instagram: loopindustries, Facebook: www.facebook.com/Loopindustrie/ and LinkedIn: www.linkedin.com/company/loop-industries/
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