MONTREAL, QC and NEW BRUNSWICK, NJ–(Marketwired – January 12, 2018) – Engagement Labs Inc. (TSX VENTURE: EL) announced today that it has signed Steven M. Brown as President and Chief Revenue Officer. Brown brings a long track record of success in growing revenues for SaaS and PaaS-based technology companies and will help drive rapid revenue growth for Engagement Labs.
At Engagement Labs, Brown will oversee all aspects of revenue including strategy, marketing, business development and sales.
“We are investing in growth, as we move out of the development phase for TotalSocial® and seek to establish it firmly as the premier data and analytics platform in the social ecosystem,” said Ed Keller, CEO of Engagement Labs. “I am confident that, with his full-time partnership as part of our leadership team, we will accelerate our growth sharply in 2018 and beyond.”
Prior to joining Engagement Labs, Brown served in various leadership roles and lead the sales teams for several leading technology firms. Amongst his previous roles, Brown was a senior executive at NeuLion, Inc. for eight years, starting in 2008, and during his tenure the company experienced unprecedented customer growth and grew to become the market leader in its sector. Brown served as Chief Sales and Marketing Officer at SilverCarrot, Inc., a digital marketer and publisher that worked with Fortune 500 brands. In this leadership role, Brown oversaw the P&L and the firm experienced significant growth and profitability under his direction. Throughout his highly successful career, Brown has also led several high-performance sales and business development teams in leadership roles for industry powerhouses including United Online, IGN/News Corp, and Viacom/CBS Radio.
“Innovative data and analytics platforms are crucial for Fortune 500 brands to compete in today’s marketplace,” added Brown. “I have witnessed the power of the TotalSocial platform firsthand, as our clients have given direct feedback that it provides them with unique and actionable data that helps them improve their marketing ROI and grow their top line revenue.”
“At Engagement Labs, we also utilize proprietary AI and machine learning in an effort to continually enhance our algorithms, adding a highly unique and significant benefit for our customers,” Brown continued. “Ostensibly, our AI allows us to continually enhance the speed at which our analytics models can run and predict future business outcomes such as sales, affording our customers the ability to analyze and make conclusions faster and faster.”
“I have known and worked successfully with Steve Brown for over a decade, and I’m delighted he has decided to join Engagement Labs at this critical juncture in its development,” said Engagement Labs Chairman, G. Scott Paterson. “Steve is solely focused on bringing value to customers and he believes that our TotalSocial platform can have a materially positive impact on customers. With this level of confidence in TotalSocial, I can’t think of anyone better to lead business development for Engagement Labs as we drive awareness of our groundbreaking technology to the sea of countless companies that can benefit from the data and analytics that TotalSocial generates.”
TotalSocial is a patent pending data and analytics platform, uniquely providing leading brands with a comprehensive view of the social ecosystem and its impact on their business. Clients of TotalSocial are Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty, and software. TotalSocial is the only platform that combines online data via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database built by Engagement Labs, the only such of offline data about brands and is a major source of competitive advantage. The data feed the company’s predictive analytics engine which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with more better insights, improved marketing ROI and increased sales. To learn more visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology platform combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.
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Engagement Labs Inc.